(from source[1])- " See Pervasive Media. It's pretty much the same, but refers to the devices instead of the media."
REFERENCES
- ↑ http://vonviral.ning.com/profiles/blogs/towards-a-vonviral-glossary "Towards a Vonviral Glossary. What the hell is 360 cross-platform pervasive transmedia?" by Rik Lander January 10, 2010