Franchise

(from source ) "Technically, a franchise is a connected world in which more than one story is told. In the past, in regards to filmmaking, this has been appropriated by Hollywood, who could afford to make multiple films in a world, due to their pocketbooks and marketing machine. (Examples of such franchises include Spiderman, Lord of the Rings, and Back to the Future. ) However, a franchise can be created if you can simply create a world that other creators find appealing and get them to contribute to it."

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