Collaborative Entertainment

from source ) - "Put simply, traditional entertainment is a monologue; collaborative entertainment is a dialogue... A collaborative approach to entertainment actively seeks value in UGC (user‐generated content) by working with audiences to create content within the property. The result is the emergence of a third kind of content, generated by audiences and acknowledged by property owners."

see also http://www.slideshare.net/scott_walker/brain-candyllc

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