Convergence Culture Consortium (C3)

http://www.convergenceculture.org/

Site maintained by the the Comparative Media Studies Department.

from site "The Convergence Culture Consortium at MIT (C3) is a partnership between thinkers and researchers from/affiliated with the Comparative Media Studies program at MIT, and companies with a keen interest in deciphering convergence culture and the implications it can have for their business. Members of the consortium gain new insights and ideas about a very intractable and urgent set of questions that they are already grappling with in the current business environment. We aim to expand the role of industrial leaders by informing them of dynamic humanistic scholarship while providing them with early access to the cutting-edge ideas that emerge through the consortium."

It has a large number of references and examples stemming from the C3's work with many affiliates, students and programs.

One example of what the site contains is the page on Convergence from site - "'Cultural Convergence' is not just another buzzword (or two). The phrase describes an emerging pattern of relations bringing together entertainment, advertising, brands, and consumers in creative and often surprising ways. These new relations are underpinned by three key concepts: transmedia entertainment, participatory culture, and experiential marketing."

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