Negative Capability

(from source ) "Geoffrey Long, who likes to refer to the ‘negative capability’ in transmedia storytelling. Long defines negative capability as, “the artful application of external reference to make stories and the worlds in which they are set even more alluring” (Transmedia Storytelling: Business, Aesthetics and Production at the Jim Henson Company, June 2007). "Long is talking about how individual pieces of content can reference each other, thereby pulling audiences through a series of content pieces.

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